2 J3 C0 a- h) T3 ZThis Guide has taken a tour from some fairly broad commercial first principles6 A' \6 E1 H! v. E
into the depths of contractual matters, different types of# t1 g% a, `' Z+ L/ ?8 q
commercial arrangements and on into the process of negotiation.The 2 t9 u1 I4 I2 k0 ^( S8 J( Zfirst chapters were exclusively concerned with hard-nosed business 2 F7 g, E0 I4 R; Z) K4 g( \performance (profit, cash,growth), the protection and exploitation of 0 n; n6 t3 l* ^8 |1 Q- ~+ x, Jintellectual property and questions of risk.Passing, but essential, reference7 G. B/ p6 ?, v0 h ? z! g
was given to the importance of delighting customers.Whether$ G0 ^$ i: X+ D( ~5 [' U; n) s
with regard to commercial team mates or with customers, Chapter 63 `! R, n. c& U. n
exposed the importance of personal relationships in the success of- Y! x. T: J/ \3 E5 z
commercial arrangements.This last chapter has expressed the criticality# g+ }" v* N+ z+ C# F
of sound personal relationships in the pursuit of successful negotiations. * d' f8 f2 D$ E5 {It is perhaps appropriate to add the word ‘relationships’ to the 6 p0 p0 T1 u, P$ X1 A9 Acommercial key words list of profit,cash,growth,intellectual property, 0 j( U* E4 p9 z6 }3 L. O jrisk and contracts. But as a final reminder of the enduring, underlying ' ]8 ]( |0 J. J9 J$ Xobjective, the last word may safely be left to Mr Micawber: ‘Annual8 l s: c6 ]& x) y: y
income £20.00, annual expenditure £19.96, result happiness.Annual Y" D* S3 s% [# r% e, Sincome £20.00, annual expenditure £20.06, result misery’!作者: 深南大道 時間: 2008-11-11 00:33
哈哈,伊兄強人,看來我的英文有待加強 * p0 }8 {9 t7 f \& O, B P8 h2 v% i很久沒看專業(yè)文章了; a/ @6 j0 W7 a( y- e9 F/ Q$ |% R
這個職務應該是最新才出來的吧 7 M- J. f/ l/ n9 e國內(nèi)很少聽說+ n8 Q. L1 e1 @5 _# z
1 R9 a# E. @; n
[ 本帖最后由 深南大道 于 2008-11-11 00:34 編輯 ]作者: 伊凡 時間: 2008-11-11 08:29
有銷售工程師一說,當然就有"商務工程師"啦! # Y' c* v, y" r* c) B3 W A( q5 s7 S, T" C# ^9 v) p吾等當學習學習作者: 水柳下惠云 時間: 2008-11-20 12:53
好好學習天天向上作者: 粉漆 時間: 2008-11-20 13:24
好東西~~~~~~~~% a9 @+ R* x9 |, O U# r
謝謝了!作者: 王占濤 時間: 2008-12-2 10:58
不斷開拓視野