The commercial engineer’s desktop guide* N2 |+ ^7 B7 z8 B
3 A# b7 Q$ K% B3 _9 i7 I: {8 ~商務(wù)工程師案頭指南
3 R7 p6 e8 B) D9 `* @! ^7 a4 A! ?
; `8 T. Q' o9 g- s$ G' G6 }6 j; ? JThis Guide has taken a tour from some fairly broad commercial first principles
) G* b) B! Z3 T3 u* y' l; ainto the depths of contractual matters, different types of
& r- e/ D C1 kcommercial arrangements and on into the process of negotiation.The3 n F' ~( g7 E! J
first chapters were exclusively concerned with hard-nosed business7 K, ?$ N g! o0 ~- L& g# N
performance (profit, cash,growth), the protection and exploitation of. [7 D3 F/ }* A+ q m
intellectual property and questions of risk.Passing, but essential, reference
. a, f' n5 b$ E0 s0 V* I# s+ ^4 w. Twas given to the importance of delighting customers.Whether
1 C W! {! ?+ l1 b, @. K) bwith regard to commercial team mates or with customers, Chapter 6
6 v }* l; H; bexposed the importance of personal relationships in the success of
! S7 l' E1 O+ s+ Mcommercial arrangements.This last chapter has expressed the criticality
# W9 Q, R/ v: c) y$ xof sound personal relationships in the pursuit of successful negotiations.
* y+ c& @# C- }/ ]7 o+ b8 \8 sIt is perhaps appropriate to add the word ‘relationships’ to the
8 e4 r/ c. m: O' E. e D( ?" Vcommercial key words list of profit,cash,growth,intellectual property,
0 |' b' U& y8 v$ Z1 K, C1 ^risk and contracts. But as a final reminder of the enduring, underlying
+ h. Y0 M2 j& J n& wobjective, the last word may safely be left to Mr Micawber: ‘Annual
4 i5 Q! a% L2 n" [5 ^1 t( w# |income £20.00, annual expenditure £19.96, result happiness.Annual ]1 S' C4 o1 x) g
income £20.00, annual expenditure £20.06, result misery’! |
發(fā)表于 2008-11-10 21:47:23
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