The commercial engineer’s desktop guide8 K4 a# Q7 X. j4 l. O, ]# Q/ F% I
/ U% H& I. F1 C
商務工程師案頭指南
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This Guide has taken a tour from some fairly broad commercial first principles- |$ U; B. i6 T
into the depths of contractual matters, different types of
, G" T ~! T1 T0 h% |commercial arrangements and on into the process of negotiation.The
& Y( e6 i( M6 _$ N) Ffirst chapters were exclusively concerned with hard-nosed business) b0 W' s( j9 g7 X
performance (profit, cash,growth), the protection and exploitation of
! M1 e5 O0 H2 I6 ?9 O& }/ N' N4 Kintellectual property and questions of risk.Passing, but essential, reference
& Z6 g/ n: n0 i0 f1 z2 Hwas given to the importance of delighting customers.Whether
, `. I6 i, ]% ]4 `" X- c& D2 t. nwith regard to commercial team mates or with customers, Chapter 6
& G2 |9 b8 T# xexposed the importance of personal relationships in the success of
% @5 }& p' k. Q* R0 _% z8 Xcommercial arrangements.This last chapter has expressed the criticality9 a7 s+ t: T, K d m# t4 W3 V2 s
of sound personal relationships in the pursuit of successful negotiations.) e: `7 r' ~5 m% d" D/ g
It is perhaps appropriate to add the word ‘relationships’ to the% N& C4 C) g H! N8 K1 M
commercial key words list of profit,cash,growth,intellectual property,! V5 c* R! A5 T& U+ h
risk and contracts. But as a final reminder of the enduring, underlying6 s4 |& d! n& r& H, Z! c: p
objective, the last word may safely be left to Mr Micawber: ‘Annual
$ ?* t! v8 e8 L( J% Uincome £20.00, annual expenditure £19.96, result happiness.Annual
4 d7 q( ~6 c/ e# ~& {, Qincome £20.00, annual expenditure £20.06, result misery’! |
發(fā)表于 2008-11-10 21:47:23
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